Ha tlhoko ea litsamaiso tse tsoetseng pele tsa boithabiso ba lapeng e ntse e hola lefatšeng ka bophara, bahlahisi ba libaesekopo tsa TV ba matha ho fumana chelete ka limmaraka tse ncha — empa tsela e lebisang pusong ea lefatše e tletse mathata.
Mmaraka oa lefats'e oa TV, oa boleng ba $ 5.2 bilione ka 2023, ho hakanngoa hore e tla hola ho CAGR ea 7.1% ho fihlela ka 2030 (Lipatlisiso tsa 'Maraka oa Allied). Ka lebaka la ho eketseha ha meputso e lahloang, ho ata ha litoropo, le ho ata ha li-TV tsa boemo bo tlase, bahlahisi ba ntse ba hola ho feta liqhobosheane tsa setso Amerika Leboea le Europe ho kenella libakeng tse kholo tse kang Asia-Pacific, Latin America le Afrika. Leha ho le joalo, ho ikopanya hona ho mabifi ha lichaba tsa lefatše ho tlisa menyetla e molemohali le mathata a tšabehang.
Menyetla ea ho Khanna Katoloso
1. Tlhokahalo e Eketsehileng Limmarakeng Tse Tsoang
Asia-Pacific, e etelletsoeng pele ke India, China, le Asia Boroa-bochabela, e nka karolo e fetang 38% ea thekiso ea TV ea lefats'e (Counterpoint Research), e theha 'maraka o butsoitseng oa litheko. Ho atolosoa ha litoropo le libaka tse ntseng li fokotseha tsa bolulo literopong tse kang Mumbai, Jakarta le Manila li ntse li matlafatsa tlhokahalo ea ho baballa sebaka, le lithaba tse nang le mesebetsi e mengata. Lihlahisoa tse kang tsa IndiaGodrej Interriole tsa ChinaNB North Bayouli laola limmaraka tsa lehae ka litharollo tse theko e tlaase, tse bobebe tse etselitsoeng lifolete tse kopaneng.
Afrika, ho kenella ha TV ho nyolohang (ho fihla ho 21% ho tloha ka 2020, GSMA) ho bula mamati. tsa Afrika BoroaEllies Electronicshaufinyane tjena e thakhotse mohala oa theko e tlase o tobaneng le malapa a maemo a mahareng, athe a KenyaSafaricome bokella lisebelisoa tsa TV tse nang le lipeeletso tsa TV tse lefang ha u ntse u tsamaea.
2. Tsoelo-pele ea Theknoloji
Li-mounts tse bohlale tse nang le kopanyo ea IoT, litokiso tsa enjene, le lits'ebetso tsa taolo ea lithapo li ntse li eketseha.Peerless-AVKatoloso ea ho kena Europe e kenyelletsa li-mounts tse nang le li-hubs tsa USB-C tse hahelletsoeng ka har'a likhokahano tse se nang moeli, tse sebetsanang le ts'ebetso e nyalisitsoeng ea mosebetsi. Ho sa le joalo,Milestone AVSebaka sa "AutoTilt" se tsamaisoang ke AI, se fetolang li-angles tsa skrine ho ipapisitsoe le boteng ba bashebelli, se bona kholo e matla limmarakeng tsa theknoloji tse kang Korea Boroa le Japane.
3. Likamano tsa Leano
Litšebelisano-'moho le barekisi ba lehae le linatla tsa e-commerce li potlakisa ho kena 'marakeng.Sanuskopanetse leAlibabaho nolofatsa thekiso ea ho tšela meeli Asia Boroa-bochabela, ho fokotsa linako tsa ho fana ka 50%. Ka mokhoa o ts'oanang,ea Vogelkopane leIKEAEurope ho fana ka li-mounts tsa DIY, tse tsamaellanang le bareki ba shebaneng le ts'ebetso ea morekisi.
Mathata a Bohlokwa Kholo ea Lefatše
1. Phepelo e feto-fetohang
Khohlano ea lipolotiki, khaello ea thepa e tala (mohlala, litheko tsa aluminium li nyolohile ka 34% ka 2023), 'me tieho ea likepe e sokela meeli.Mount-It!e tobane le ho phahama ha theko ea tlhahiso ea 20% ka 2023, ho qobella liphetoho tsa theko Latin America. Ho fokotsa likotsi, lik'hamphani li rataLGke barekisi ba fapaneng le ho tsetela litsing tsa tlhahiso ea libaka, joalo ka polante e ncha Mexico e sebeletsang Amerika Leboea le Boroa.
2. Litšitiso tsa Taolo
Maemo a fapaneng a tšireletso le litefiso tsa thepa e tsoang kantle ho naha li thatafatsa katoloso. Mohlala, ts'ebetso ea setifikeiti ea Brazil ea INMETRO e eketsa libeke tse 8-12 ho phatlalatsoeng ha sehlahisoa, athe melaoana e ntlafalitsoeng ea EcoDesign ea EU e hloka ho hlongoa ho fihlela litekanyetso tse thata tsa ho sebelisoa hape.Samsunghona joale e sebelisa lihlopha tse ikemiselitseng ho latela melao sebakeng se seng le se seng ho sebetsana le mathata ana.
3. Tlholisano ea Sebaka
Lihlahisoa tsa lehae hangata li nyenyefatsa libapali tsa lefats'e ka theko le bohlokoa ba setso. India,Trukee fana ka litutulu tse nang le lishelefo tsa meetlo ea Mahindu tse hahelletsoeng ka hare, tse sebeletsang malapa a setso. Ka ho arabela,Peerless-AVe phatlalalitse mohala oa "Glocal" ka 2024, e kopanyang likarolo tsa premium le meralo e ikhethileng ea sebaka, joalo ka mebaraka e thibelang mafome bakeng sa mebaraka ea lebopo.
4. Likheo tsa Infrastructure ea Tlhophiso
Libakeng tse kang Afrika e ka boroa ho Sahara le mahaeng a Asia Boroa-bochabela, khaello ea li-installer tsa litsebi e ntse e le mokoallo.ea Vogele rarollotse sena ka ho koetlisa likonteraka tsa lehae ka li-module tsa nnete tsa nnete, haAmazonTs'ebeletso ea "Mount-in-a-Box" naheng ea Brazil e kenyelletsa lithupelo tsa ho kenya likhoutu tsa QR.
Thuto-pale: Kamoo Sanus A Hapileng Latin America
Ho kena ha Sanus ka 2023 Brazil le Colombia ho totobatsa maano a ho ikamahanya le maemo:
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Litheko tsa Localized: E fane ka meralo ea instolmente ka litšebelisano leMercadoLibreleColombia.
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Tšebelisano le Sechaba: Lithupelo tsa DIY tse tšehelitsoeng São Paulo, tse totobatsang matlafatso ea basali ntlafatsong ea lehae.
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Sustainability Edge: E sebelisitse thepa e nchafalitsoeng ho tsoa ho barekisi ba libaka ho fokotsa litšenyehelo le ho ipiletsa ho bareki ba hlokomelang tikoloho.
Sephetho: 15% ea phaello ea 'maraka nakong ea likhoeli tse 18.
Setsebi Outlook
"Katoloso ea lefats'e ha se feela ho rekisa lihlahisoa - e mabapi le ho rarolla mathata a lehae," ho bolela Carlos Mendez, Motsamaisi oa Phepelo ea Phatlalatso Frost & Sullivan. "Mekhatlo e tsetelang ho R&D e nang le libaka tse ngata le papatso ea setso e tla atleha."
Leha ho le joalo, Dr. Anika Patel oa Global Business Lab oa MIT oa lemosa: “Ho atolosoa ho feteletseng ke kotsi ea sebele.
Tseleng Pele
Ho atleha, bahlahisi ba tlameha ho:
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Sebelisa Litlhahlobo tsa Boitsebiso: Sebelisa AI ho bolela esale pele ho eketseha ha tlhokahalo ea libaka (mohlala, thekiso ea matsatsi a phomolo sehleng sa Diwali sa India).
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Amohela Agile Manufacturing: Li-hubs tsa khatiso tsa 3D Vietnam le Turkey li nolofalletsa prototyping e potlakileng bakeng sa limmaraka tse fapaneng.
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Tsepamisa maikutlo ho Mehlala e chitja: Qala mananeo a khoebo ho aha botšepehi le ho fokotsa litšila.
Peiso ea lefatše ka bophara ea ho hloa TV ha e sa le lebelo la lebelo — ke lebelo la mabelo a macha, ho ikamahanya le maemo le ho ba le mamello. Ha likamore tsa bolulo li ntse li fetoha, ho joalo le ka maano a ba ikemiselitseng ho boloka sebaka sa bona marakong a lefatše.
Nako ea poso: Apr-02-2025
